In short, no. Again, it depends on the style of your wedding, but more and more brides are opting to buck tradition and get hitched in a coloured dress. Bridal shop owners will tell you that few brides opt for pure white dresses in any case, as they can be a disaster unless you have the right colouring; an off-white, ivory or cream shade is often easier to wear. More frequently women are opting for dramatic reds or soft pinks, pale golds or pretty lilacs – choose your favourite colour or the one that makes your skin look gorgeous. The tradition of brides wearing white to symbolise purity is a fairly recent one which was given a boost when Queen Victoria chose it over Silver3 for her wedding dress. Before white became popular, the bride would simply wear her best dress and colour was a matter of preference. There are many traditions and superstitions related to the colour of your dress.